VTB Capital ranks first in the latest investment companies media table. The August 2012 rankings table is provided by Medialogia for the InvestGURU portal of Prime news agency.
According to Medialogia, VTB Capital has held the leading position in the rating among the Russian public investment companies for the last 6 months. This result is a testament to the transparency of business operations, the effective and developed relations with the media and the positioning strategy of VTB Capital in domestic and international markets.
The assessed companies have been ranked in accordance with the Favourable Coverage Index (FCI) which reflects both the quantitative and qualitative presence of the company in the media. FCI measures the importance of the media source, the positive or the negative way the company is mentioned, and the “advertising equivalent” of the publication and overall media coverage.
Only investment companies working in Russia have been taken into account. Medialogia is an independent Russian media research company focusing on real-time media analysis. Rankings are based on the Medialogia analytical system, collecting data from over 9,500 news sources in Russia and abroad including TV, radio, newspapers, magazines, newswires, internet media and blogs. The data has been measured as of 20 September.
VTB Capital constantly takes the leading position in investment companies’ media rankings. This latest rating reinforces the efficiency of VTB Capital’s positioning strategy and demonstrates its quantitative and qualitative presence in the media.
Head of Press