VTB Capital ranks number one in the latest investment companies media ranking. The September 2011 rankings table is provided by Medialogia for the InvestGURU portal of Prime news agency.
The assessed companies have been ranked in accordance with the favourable coverage index (FCI) that reflects both the quantitative and qualitative presence of the company in the media. FCI depends on the importance of the media source, the positive or the negative way the company is mentioned, the “advertising equivalent” of the publication and overall media coverage.
In September, the FCI for VTB Capital reached 4,927.58 points – about 400 points higher than the closest participant in the rankings table.
Only investment companies working in Russia have been taken into account. “Medialogia” is an independent Russian media-research company focusing on real-time media analysis. Rankings are based on the Medialogia analytical system collecting data from over 6,700 news sources in Russia and abroad including TV, radio, newspapers, magazines, newswires, internet media and blogs. The data has been measured as of 12 October.
VTB Capital constantly takes leading positions in investment companies’ media ratings by both quantitative and qualitative presence of the company in the media. This latest rating reinforces the efficiency of VTB Capital’s positioning strategy.
Head of Press