Corporate Communications

VTB Capital is the absolute leader of the investment companies media ranking for October 2011, leaving competitors far behind

25 November 2011

VTB Capital ranks number one in the latest investment companies media ranking. The October 2011 rankings table is provided by Medialogia for the InvestGURU portal of Prime news agency.

In October, the favourable coverage index (FCI) for VTB Capital reached 10 513.97 points versus 3 654.09 for the closest participant of the ranking.

The assessed companies have been ranked in accordance with the favourable coverage index (FCI) that reflects both the quantitative and qualitative presence of the company in the media. FCI depends on the importance of the media source, the positive or the negative way the company is mentioned, the “advertising equivalent” of the publication and overall media coverage.

Only investment companies working in Russia have been taken into account. “Medialogia” is an independent Russian media-research company focusing on real-time media analysis. Rankings are based on the Medialogia analytical system collecting data from over 7,600 news sources in Russia and abroad including TV, radio, newspapers, magazines, newswires, internet media. The data has been measured as of 24 November.

VTB Capital constantly takes leading positions in investment companies’ media ratings by both quantitative and qualitative presence of the company in the media. This latest rating reinforces the efficiency of VTB Capital’s positioning strategy.


Press office
press-office@vtbcapital.com

Head of Press
Natalia Cherepova
Natalia.Cherepova@vtbcapital.com

VTB Capital

Federation Tower West, 12, Presnenskaya emb., Moscow, 123100