VTB Capital is the leader of the investment companies media ranking for July 2011 provided by Medialogia for the InvestGURU portal. In July, the favourable coverage index (FCI) for VTB Capital reached 6,062.67 points versus 3,569.53 for the closest participant of the rating.
The companies have been ranked in accordance with the favourable coverage index (FCI) that reflects both the quantitative and qualitative presence of the company in the media. FCI depends on the importance of the media source, the positive or the negative way the company is mentioned, the “advertising equivalent” of the publication and overall media coverage. Only investment companies working in Russia have been taken into account. “Medialogia” is an independent Russian media-research company focusing on real-time media analysis.
VTB Capital constantly takes leading positions in investment companies’ media ratings by both quantitative and qualitative presence of the company in the media. This proves efficiency of company’s positioning strategy.
Head of Press